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The Journal

Craft, cloth and the debates shaping premium clothing, written from Auckland.

9 stories · Craft · Value · Sustainability · Traceability
The Cloth: French Terry and Combed Cotton, Explained
cloth2 min read

The Cloth: French Terry and Combed Cotton, Explained

Why our oversized tees feel different the moment you pick one up: 240 GSM French terry in 100% combed cotton, explained.

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How to Style an Oversized Tee: 6 Easy Outfits
graphic tee1 min read

How to Style an Oversized Tee: 6 Easy Outfits

The oversized tee works with almost everything once you balance the proportions. Six easy outfits to get more from yours.

The Oversized Tee: How It Should Fit and How to Choose Your Size
fit1 min read

The Oversized Tee: How It Should Fit and How to Choose Your Size

An oversized tee should look relaxed, not borrowed. Here is how the fit should sit at the shoulder, chest and hem, and how to choose your...

Vest Size Guide: How to Measure Your Chest and Find Your Fit
fit1 min read

Vest Size Guide: How to Measure Your Chest and Find Your Fit

Choosing a vest size online is easy once you know your chest measurement. Here is how to measure at home, and how our reversible vests ar...

How to Wear a Vest: 7 Ways to Style a Reversible Vest
how to wear a vest1 min read

How to Wear a Vest: 7 Ways to Style a Reversible Vest

A good vest is the most useful layer you are not wearing yet. Here are seven easy ways to style one, and why a reversible vest gives you ...

Two looks, one piece: the case for the reversible jacket
reversible vest1 min read

Two looks, one piece: the case for the reversible vest

Buying less but better is fashion's big conversation. Here is why one reversible, hand-stitched jacket can do the work of two.

Beyond the label: what “Made in” should really mean
Craft1 min read

Beyond the label: what “Made in” should really mean

A country name on a label used to say it all. After a run of supply-chain revelations, shoppers are asking a better question: made by who...

The dupe dilemma: can a copy ever carry the craft?
Originality1 min read

The dupe dilemma: can a copy ever carry the craft?

Lookalikes are now a mainstream way to shop. What does a copy leave behind, and why does visible handwork matter more than ever?

Quiet luxury, loud prices: what are we really paying for?
Value1 min read

Quiet luxury, loud prices: what are we really paying for?

Luxury prices keep climbing. Is the quality climbing with them? A look at one of fashion's sharpest debates, and how we price our pieces.

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